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drupa 2021, COVID-19 and the Changing World of Trade Shows

Long-time stalwarts, including Heidelberg and Xerox, announced they are pulling out of next year’s show.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

With some major exhibitors – including Heidelberg and Xerox – withdrawing from drupa 2021, there is a rethinking in the printing and ink industries. There may be further aftershocks coming. Some quick background on drupa: Every four years, the drupa trade show, held in the entire Messe Dusseldorf complex, is the go-to show for the printing industry. Hundreds of thousands of attendees come through the 19 halls of drupa during its 11-day run, to see the latest in presses, inks and more. More than...

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